How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 01.07.2025 00:47
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Place
Processes
How can we become the best humans? How can we trust each other?
Good marketing is doing this well.
Product
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
People
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Price
Perception
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
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